And certain people know it!
I learned how much language matters when I trained in *NLP in the early 2000's.
It was a fascinating course. It taught me many great therapeutic techniques which were aimed at helping people who have been traumatized, have debilitating phobias or are stuck in a high emotional state. NLP is a great toolbox to help clients bring about the changes that they want.
Unfortunately, it is also a great toolbox for those who would use it for manipulation. I have no doubt that these techniques are used by some Movements/Mainstream Media/Governments/Politicians to climb the 'greasy pole' and create division, negativity and fear.
NLP to me is an art-form (which I am still working at!) ... and when it is used to help others ethically, it is a fantastic tool.
If you want to know more about NLP, I have added a couple of sites below.
The founders of NLP.
*NLP = Neuro Linguistic Programming.
Another really interesting article about the use of language is: